Overview
The five-year Warrington Business Improvement District plan is organised into three themes, offering services and projects aimed at enhancing the trading environment, supporting business growth, safety, security and visitor numbers.
Theme One: Passionate About Our Place
Since 2018, the BID has been instrumental in raising the profile of Warrington town centre through the ‘We are Warrington’ brand. We aim to further enhance the town centre experience, ensuring that Warrington remains relevant and attractive to a broad range of consumers and visitors. Through BID 2, we will promote Warrington town centre to over 1 million consumers in Warrington and neighbouring areas.
Theme Two: Delivering an enhanced experience for consumers and visitors
The BID will continue to invest in the aesthetics of Warrington town centre, creating an attractive environment that encourages visits. We will deliver and support a diverse programme of events and initiatives designed to draw visitors and consumers to the town.
Theme Three: A Supported Community of Town Centre Businesses
The BID will continue to unite and support the Warrington business community, ensuring that all businesses have a platform to voice their concerns. Our efforts under this theme will focus on strengthening our partnership with Cheshire Constabulary and other key stakeholders, increasing their attention on the town centre. Additionally, we will support businesses through free training and business engagement events.
Annual reports detailing the investments, projects and initiatives delivered are available to download here:
